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The Hidden Meaning Behind Shirt Colors

Whether you're heading out to a movie or going to play basketball with the local at-risk youths, a standard solid color t-shirt will always look great. Most of us probably don't give a lot of thought to what color shirt we prefer other than from an aesthetic standpoint, but have you ever wondered if there was a subconscious element at play in the decision making process as well? Let's examine what certain colors may (or may not) say about the people who sport them.

Red: Red is an intense color which usually signifies passion and/or aggression. You've probably noticed many sports teams incorporate red into their uniforms or logo, and that is no accident.

The color red also has an erotic element. Who among us doesn't look twice at a woman in a red dress or a fellow in a striking red button down? Dressing a character in red in novels, TV, and film is a sure fire way to let your audience know that they are something to be desired.

Blue: Blue immediately brings to mind tranquility, peace, and relaxation. This color is often used in travel/vacation ads, as well as in office settings. In fact, the color blue is linked to increased production in work environments and is recommended as a color to wear to job interviews because of its associations with loyalty. Not only that, but some studies have concluded that weightlifters are actually able to perform better in blue rooms.

Yellow: Aside from its shortfalls in being seen against white backgrounds (in such places as this very article), yellow often brings about thoughts of happiness and energy. Think about the sun, the penultimate energy source for planet Earth, which though technically white, is often depicted as yellow by artists. Stress balls are often yellow as well. Say what you will about their efficacy, but if you're going to try and manipulate somebody's brain into thinking they can do something about their stress levels by squeezing a ball, you may as well have color on your side as well.

Orange: As most of us learned in primary school, orange is a combination of red and yellow. Much like that old chestnut, orange combines the energy of red with the happy associations of yellow. Orange has also been shown to stimulate mental activity and increase oxygen supply to the brain.

Green: No doubt you've heard the phrase “going green” used by environmental movements for some time, and for good reason. Green is the color most associated with nature and fertility. It is also the easiest for your eye to see and can actually improve your vision. Conversely, the phrase “green with envy” has long been part of the lexicon to indicate jealousy

Purple: The color purple is used to connote luxury and wealth. The film “The Color Purple” has a scene where Oprah Winfrey pees. I'll let you decide which association you'd like to assign to purple.

Keep an eye out for these colors next time you're out and about and see if they match the type of people who wear them, or use this guide to plan your next outfit based on what image you wish to project.

Screen Printing Specials!

50 T-Shirts for $300 - Purchase any combo of Gildan 5000 t-shirts, any color colors and sizes from Small to X-Large. 1-2 Color Prints front or back, 50 cents for each extra color. +$2 for American Apparel Brands.


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